6 reasons to buy a property in Earls Court


Located in the Royal Borough of Kensington and Chelsea, Earls Court is one of London’s most popular residential areas, with its eclectic mix of shops, architecture and people.

Regardless of whether you’re a commuter searching for your city pad or a couple on the hunt for your forever family home, here’s why property in Earls Court should be top of your list.

  1. The investment

Despite some negative headlines hitting the news in recent months, it’s impossible to deny how much of a strong investment Earls Court is. You’d be hard pushed to find a stock or share which could have outperformed a property in the area in the last 20 years.

In 2007, we achieved the £/sq ft record in the area for a property on Collingham Place – it sold in July that year for £925,000 at £1,300/sq ft. A little under 7 years later, we sold that same flat, with no work done to it, for £1,242,000 at £1,747/sq ft and didn’t even come close to the new record figure of the area; which had already soared to over £2,000/sq ft in Bramham Gardens!

Looking at more recent data up until the end of 2018, we’ve found that properties are continuing to yield strong capital gains. Flat prices in SW5 have soared by 51% since 2008 and now average just over £1,300,000, while houses are up 127% and average over £2,800,000. Source: LonRes.

Prices haven’t fluctuated much in the past 3 years, but analysts are suggesting that the next boom will likely be in 2021. So why not buy now? A property always seems like it’s too expensive at the time you’re buying it, but it will probably be the best investment you make in your lifetime!

  1. The location

Earls Court is nestled conveniently between Kensington and Chelsea, just 5 miles from the hustle and bustle of central London.

The area boasts some great transport links, including Earls Court Station; which is on the District and Piccadilly lines. Nearby, there is West Brompton Station; which too runs on the District line, but also features an Overground line that can transport you to Clapham Junction in the South and Stratford to the East.

You’ll find no shortage of amenities in the area. There is an abundance of shops, bars and restaurants along Earls Court Road and Old Brompton Road, while all the fun of High Street Kensington is just a short walk away.

  1. The green spaces

Although a largely urban area, Earls Court is home to some of London’s most prestigious, award-winning residential green spaces; like Nevern Square and Barkston Gardens. A short walk away, you have the immaculate lawns of Holland Park and Kensington Gardens, along with the world-class events at Hyde Park.

  1. The architecture

If you roll back the clock to the early 1860s, Earls Court was just a rural area with a handful of manor houses. Within 20 years, this was completely transformed with the construction of over 1,200 homes that were finished with grand white stucco rendering or distinguished red brick. Internally, many of the Victorian buildings benefit from high ceilings, cornicing, fireplaces and big bay/sash windows.

Elsewhere, you’ll find terraces that are beautifully finished in an enclave of pastel colours and pretty, quiet mews with varied architectural styles.

  1. The new developments

Though not hugely popular with all residents, the new developments happening in the area are set to put Earls Court on the international map. The former Exhibition Centre has been demolished to make way for around 7,500 new homes, schools, parks, restaurants, theatres, shops, swimming pools and a river.

Streets like Kempsford Gardens, Philbeach Gardens, Eardley Crescent, Penywern Road, Trebovir Road, Warwick Road, Nevern Square and Earls Court Square are all expected to benefit enormously by the new £/sq ft records that will be set by buildings 50 metres away.

It is our strong belief that this will provide a prime opportunity to make a strong investment in a location where property has proven to be consistently lucrative over the past 15 years.

  1. The community

At tlc, one of the most important reasons we believe that Earls Court is such a special place to live and work is because of the community. Building these strong relationships by bringing residents together has become a huge focal point for us and we’re extremely proud of all our efforts to help maintain this community-minded idyll in West London.

We’re involved with countless events each year, including:

  • Summer street and garden parties throughout the area
  • Earls Courtiers productions
  • Open-air Film Nights
  • Our Lady of Victories and St Barnabas & St Philip’s CoE Primary School fairs
  • Earls Court Film Festival
  • Christmas lights switch-on
  • Fundraising concerts at St Cuthbert’s and St Philip’s Churches

Forging a strong community spirit in the area has provided a welcome source of support for residents and respite from the daily stresses, struggles and chaos of modern life.

There’s a saying that you’re “not just buying four walls and a ceiling” and we’re yet to find a place where this is more apt than Earls Court. If you’re considering your next move, take a look at some of our latest sales and lettings properties on the market or get in touch with one of the team today.

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